New name, new owner, new address — whatever just happened, we turn it into polished announcement copy for press releases, social media, customer emails, and in-store signage. All in one kit, ready to send.
Five questions in. Four ready-to-send deliverables out. Here's a real example — Riverside Bakery, acquired by the Chen family.
OAKLAND, Calif. — Riverside Bakery, a beloved neighborhood fixture on Telegraph Avenue for 22 years, announced today that it has been acquired by the Chen family. Current owner Maria Rivera will retire after a transition period, and the Chens — longtime customers — plan to preserve the bakery's original recipes while expanding operating hours and introducing a new line of artisan sourdough breads.
"We've been coming here since our kids were in strollers," said David Chen. "Maria built something special, and our promise is that the cinnamon rolls, the sourdough starter, and the feel of the place stay exactly the same — we're just opening earlier and staying open later."
The transition will take place over the next 60 days, with Maria Rivera on-site to train the new team. Regular customers will see no interruption in service, and all holiday pre-orders will be honored as usual.
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Tell us about your milestone and we'll generate a free preview of your announcement copy instantly — no credit card needed. Pay only when you love what you see.
Yes — every kit is written in professional journalistic and marketing tone, then reviewed against your milestone details. Here's a sample of what a finished press release opening looks like:
“CITY, State — Riverside Bakery, a beloved neighborhood staple for over two decades, announced today that it has been acquired by the Chen family, who plan to preserve its original recipes while expanding hours and introducing a new line of artisan breads….”
A complete, media-ready press release with dateline, headline, body, and about section. 300–400 words in standard journalistic format.
Three posts tailored to LinkedIn, X (Twitter), and Facebook — each in the right voice and length for its platform.
A warm, direct email with subject line and body. Clear, concise, and ready to paste into your email tool.
Punchy lines for in-store posters, window signs, or counter cards. Big-format friendly, two to three lines max.
Five must-do items before announcing a name change, move, or ownership change — delivered to your inbox.
Below is a complete example for a fictional business — Riverside Bakery, acquired by the Chen family. Every kit is generated from your details the same way.
OAKLAND, Calif. — Riverside Bakery, a beloved neighborhood fixture on Telegraph Avenue for 22 years, announced today that it has been acquired by the Chen family. Current owner Maria Rivera will retire after a transition period, and the Chens — longtime customers — plan to preserve the bakery's original recipes while expanding operating hours and introducing a new line of artisan sourdough breads.
"We've been coming here since our kids were in strollers," said David Chen. "Maria built something special, and our promise is that the cinnamon rolls, the sourdough starter, and the feel of the place stay exactly the same — we're just opening earlier and staying open later."
Big news for the Telegraph Avenue community: Riverside Bakery is starting its next chapter! 🥖 After 22 wonderful years, Maria Rivera is passing the apron to the Chen family — longtime customers who fell in love with the bakery one cinnamon roll at a time.
The original recipes aren't going anywhere. The sourdough starter stays. The cinnamon rolls stay. But starting next month, we're opening earlier, closing later, and adding a new line of artisan breads.
Come say hello — same spot, same recipes, new chapter. #OaklandSmallBusiness #RiversideBakery
Dear Riverside family,
After 22 incredible years, Maria is retiring and passing the bakery to the Chen family — yes, the ones who've been ordering three dozen cinnamon rolls every holiday since 2011. We want to reassure you: the recipes, the sourdough starter, and the people who know your order by heart aren't going anywhere.
Starting next month, we'll be open earlier and closing later, and we're adding a small line of artisan breads alongside the classics. Come by and say hello — we'd love to see you.
With gratitude,
The Chen family & Maria
Straight answers to the five questions small business owners ask before trying a DIY press release kit.
Not at all. That's the whole point. You answer five simple questions about your business and milestone — no briefs, no jargon, no media contacts list. The kit does the heavy lifting, turning your answers into a press release written in standard journalistic format, plus social posts, email, and signage. If you can describe what changed, you can use this.
Yes. The kit adapts to whatever you tell it — a bakery acquisition, a law firm rebrand, a dental practice relocation, a gym merger, a retail closing. The tone and structure shift based on your industry and audience. You specify your preferred tone (professional, warm, bold, playful) and the copy matches it. The free preview shows you exactly how it'll read for your business before you pay.
Minutes, not days. The self-serve kit ($29) generates your complete announcement kit — press release, social posts, email, and signage — and delivers it instantly after payment. You'll see a live status page and get an email when it's ready. If you'd rather have our team write it, the done-for-you option ($49) delivers within 24 hours.
You're covered two ways. First, the free preview lets you see a sample of the copy before you pay anything — so you already know the quality. Second, if the full kit doesn't meet your expectations, email us at [email protected] and we'll refund your $29, no questions asked. The done-for-you option includes one revision at no extra cost.
Absolutely. Each kit is built around one specific milestone, but you can generate as many kits as you need — a name change this month, a relocation next quarter, an anniversary next year. Many customers come back for their next piece of news. The $29 price is per kit, so you only pay for what you use.
Start with a free preview — then choose the option that fits you.
Generate your own kit with our tool. Preview free, pay $29 for the full set — or $23.20 this week with code MILESTONE20. Instant delivery.
Rather have someone handle it? We will write your complete announcement kit — press release, social posts, customer email, and signage — customized to your milestone and delivered within 24 hours. $49, one revision included.
Both options start with the same free preview — try it above.
Straight answers — no spin.
No. The kit takes your specific facts — business name, milestone details, audience, and your preferred tone — and shapes them into professional journalistic prose. Every kit is written in standard press-release format and reviewed for tone and send-readiness. The free preview shows you exactly how it reads for your business before you pay a cent.
Yes — fully. You get the complete text on your order page plus a formatted PDF, and you can edit either freely. The copy is send-ready as delivered, but you can tweak any sentence, swap a quote, adjust the tone, or cut a section. You own the final version.
You're covered two ways. First, the free preview lets you see a sample of the copy before you pay anything — so you already know the quality. Second, if the full kit doesn't meet your expectations, email us at [email protected] and we'll refund your $29 — no questions asked.
No. Every kit is generated from the details you provide, not a fill-in-the-blank form. The AI weaves your specifics — your street, your history, your milestone, your new owner's name — into original prose across press release, social posts, email, and signage. The sample kit above shows how specific it gets; none of those details are generic.
Minutes. After payment, your complete announcement kit is generated and delivered instantly — you'll see a live status page and get an email when it's ready. The Done-for-You option ($49) delivers within 24 hours if you'd rather have our team write it.
Don't let it become a passing Facebook post — get professional, ready-to-send copy in minutes. A clear, well-written announcement signals that your business is in good hands, whatever the change.
Enter your rebrand date and get a personalized timeline of every announcement task — when to file your DBA, send the press release, update social profiles, and swap signage.
Paste your draft and get an instant score with improvement tips — no sign-up needed.
Option A ($29, Self-Service Kit) uses our tool to generate your complete announcement kit instantly from the details you provide — press release, social posts, customer email, and signage. You get everything in minutes, ready to send. Option B ($49, Done-for-You) is a white-glove service: our team writes the full kit for you, customized to your milestone, and delivers it within 24 hours with one revision included. Both start with the same free preview.
Email us at [email protected] to get started. Share your milestone details, and within 24 hours we'll deliver your complete announcement kit — press release, three social posts, customer email, and signage copy, all customized to your business. One revision is included if you'd like any adjustments.
No. Every kit is generated from the specific details you provide — your business name, your milestone, your audience, your tone. The AI shapes those facts into professional press-release prose, social posts, and email copy, then each kit is reviewed for tone, accuracy, and send-readiness. The sample kit above is a real example: notice how the press release weaves in the bakery's street, the 22-year history, the cinnamon-roll detail, and the new owners' personal connection — none of that is generic, it all comes from the inputs. Your kit will be just as specific to your story.
After payment, your announcement kit is generated and delivered in a few minutes. You'll see a live status page, and we'll email you when it's ready. The Done-for-You option ($49) is delivered within 24 hours.
The Self-Service kit is written to be send-ready, but it's also a strong starting point. You get the full text on your order page plus a formatted PDF — edit either freely. The Done-for-You option includes one revision at no extra cost.
New business name, ownership change, relocation, merger, rebrand, new location, leadership change, retirement — any news your customers and community should hear about.
Yes. You'll see a press release opening, a social post, and an email subject line at no cost. Pay only when you want the complete kit — $29 self-serve or $49 done-for-you.
If the Self-Service kit doesn't meet your expectations, email us and we'll refund your $29 — no questions asked. The preview is free, so you already know the quality before you pay.
Get a polished, complete announcement kit — your choice of speed.
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