Enter your rebrand or name-change date and get a personalized schedule of every announcement task — when to file your DBA, distribute the press release, notify customers, update social profiles, and swap signage. Free, instant, no signup required.
Most rebrand announcements fail not because the new name is bad, but because the rollout is rushed or out of order. Customers hear the news from a competitor before they hear it from you. The new signage goes up before the website redirects work. Vendors get invoices under a name they don't recognize. This planner gives you the order and the dates so nothing slips.
File your DBA and update licenses weeks before launch — the new name has to be legally active before it's publicly used.
Brief your staff before customers. Everyone needs the story and talking points so customers get consistent answers.
Press release, email, social posts, signage, and website all go live on the same day. A staggered rollout breeds confusion.
Reference both names for 30–60 days afterward so search traffic and customer memory can follow you to the new identity.