Moving your business to a new location is a milestone worth celebrating — but it's also a moment where you can lose customers if the announcement is handled poorly. A clear, well-timed business relocation announcement keeps your customers informed, reassures them that nothing else is changing, and turns the move into a positive story. In this guide, you'll learn how to announce a business move across every channel your customers use.
Why Your Relocation Announcement Matters
When a business moves, customers feel uncertainty. Will the quality change? Will the hours change? Is the business closing? A good relocation announcement answers those questions before they're asked and frames the move as growth, not retreat. Done well, it can even drive a surge of visits to your new location.
Done poorly — a single social post the day before the move — and you risk customers showing up to an empty storefront, assuming you've closed for good.
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Write my announcement →When to Announce a Business Move
Timing is critical. Here's the sequence most businesses follow:
- 4–6 weeks before the move: Announce internally to staff, then to your most loyal customers via email.
- 3–4 weeks before: Send a press release to local media and post on social media. Put up in-store signage.
- 1 week before: Remind customers on social and via email. Update your Google Business Profile and website.
- Move day: Post a photo from the new location. Update your hours and address everywhere online.
- 1–2 weeks after: Post a "we're open" announcement and consider a grand-opening event.
What to Include in Every Relocation Announcement
Regardless of the channel, your announcement needs to answer these questions:
- Where is the new location? (Full address)
- When are you moving? (Exact dates — last day at old location, first day at new)
- Why are you moving? (Growth, better space, closer to customers — frame it positively)
- What stays the same? (Hours, phone number, staff, products — reassure customers)
- What's changing? (New hours, expanded menu, bigger space — highlight the upside)
Relocation Announcement Templates by Channel
Press Release
FOR IMMEDIATE RELEASE
[Business Name] Relocates to [New Neighborhood], Expanding Space and Hours
[CITY], [State] — [Date] — [Business Name], a [description of business] serving [city/area] for [X] years, announced today that it will relocate from [old address] to [new address], effective [date]. The move to a larger space will allow the business to [expand hours / add services / serve more customers].
"We're grateful to the [old neighborhood] community for [X] years of support," said [Owner Name], [title]. "This move lets us [specific benefit] while keeping everything our customers love — same team, same [product], same phone number."
The last day at [old address] will be [date]. [Business Name] will reopen at [new address] on [date]. New hours: [hours]. Phone and website remain unchanged.
Customer Email
Subject: We're moving — same [product], new address
Dear [Customer Name],
We have some exciting news: [Business Name] is moving to a new location at [new address], starting [date].
Everything you love stays the same — our team, our [product], and our phone number. The new space means [specific benefit, e.g., "more seating," "easier parking," "expanded hours"].
Our last day at [old address] is [date]. Come visit us at the new spot starting [date] — we'd love to see you.
Social Media
LinkedIn: Big news — [Business Name] is moving! 🏠 After [X] years on [old street], we're relocating to [new address] on [date]. Same team, same [product], bigger space. Come see us at the new spot! #[City]SmallBusiness
Facebook: We're moving! 🎉 [Business Name] is relocating to [new address] on [date]. Our last day at [old address] is [date]. Same hours, same team, same phone — just a bigger, better space. We can't wait to welcome you!
In-Store Signage
Main line: We're moving to [new address]!
Sub-line: Last day here: [date] · Open at new location: [date]
Get Your Relocation Announcement Written for $29
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Check Your Announcement With Our Free Grader
Already drafted your relocation announcement? Run it through our free press release grader before you send it. You'll get an instant score on your headline, structure, and tone — plus specific improvement tips. No sign-up needed.
Frequently Asked Questions
How far in advance should I announce a business relocation?
Start telling customers 4–6 weeks before the move. This gives them time to update their habits and ensures no one shows up to an empty storefront. Send a reminder 1 week before and a final post on move day.
Should I send a press release for a business move?
Yes, if you're a local business with community ties. Local newspapers and business journals regularly cover relocations — especially if the move represents growth. A press release gives them the full story in a format they can use directly.
What if I'm moving and changing my business name at the same time?
Combine both announcements into one, but lead with the most newsworthy change. Be explicit about what's changing (name, address) and what's staying the same (ownership, products, team). Confusion is the enemy — clarity builds trust.
How do I update my address on Google?
Update your Google Business Profile at least a week before the move. Go to your profile, click "Edit profile," and update the address. Google may require re-verification, so don't wait until move day.
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